PUJO
The Craft
- Vertical front placement with a matching sleeve border — the design wraps rather than sits
- Scattered red floral motifs worked by hand alongside the border Block Print
- Boxy cropped silhouette with a relaxed drop shoulder — designed to sit under a saree or over a skirt
- Finished, trimmed, and quality-checked entirely in-house
- Small-batch construction — each piece takes real hours, not seconds
Ashtami morning: the red-bordered croptop, the dhak, the anjali.
A modern take on traditional Indian-inspired detailing, this white oversized crop top brings together clean streetwear styling with bold red ornamental motifs. Featuring a striking vertical floral panel and matching sleeve detailing, the design adds a distinctive heritage-inspired touch while keeping the overall look minimal and effortless.
This piece takes that border and puts it where it can travel. A laal-paar stripe runs vertically down the front and repeats along the sleeve, its red woven-pattern edging set against clean white. Between the borders, red florals scatter the way alpona is drawn on a courtyard floor — by hand, slightly uneven, never twice the same.
Cropped so it layers under a saree the way a blouse does, or stands on its own when the pandal queue is long and the day is warm.
How To Style
The obvious move is the best one: wear it under a laal-paar saree and let the borders line up. Otherwise, white palazzos or a cream skirt, red bangles, and done.
The Fine Print
Every piece in the Festive Edit is handcrafted, which means no two are ever identical. Minor variation in placement, density, and tone between pieces is the signature of handwork — it is the craft, not a flaw. If you want two that match exactly, this is not that. Machine wash cold, inside out, gentle cycle. No bleach. Tumble dry low, or better, air dry.
⚠️ Disclaimer: The product image is for representational purposes only. Because each piece is handcrafted, the artwork you receive will carry its own small differences. Colour may also vary slightly due to photographic lighting and screen settings. The quality and design will match what is shown.
